About Us

Signorina's humble beginnings started in 1996.  Ina Swanepoel's dream is to dress ladies with the vision and passion that if you look good you will feel good and that every woman has the right to look fabulous.

Ina sold her collection of clothing and accessories at house and office parties.  These moments were great fun and enjoyed by all, with home fashion shows with every day woman as models.

With big dreams and lots of passion the first Signorina's store opened in 1998.  Driven by hardwork, passion, enthusiasm and fabulous staff Signorina's now has 4 stores.

Brooklyn Mall: 2 stores - Signorina's and Blu-Bellz
The Grove Mall: 1 store -  Signorina's
Frederika Street Centre:  1 store - Combination of Signorina's and Blu-Bellz ( This is our biggest store with  lots of bargains).

Today we create an exciting range for the individual who can experience the excitement of getting dressed.

If you are looking for something different you are sure to find it in Signorina's and Blu-Bellz.

Ina Believes in BIG dreams and that Jesus will exceed all your expectations when you ask BIG, BIG dreams become reality.